NYT Cooking Emails

The New York Times

NYT Cooking is a digital, cross-platform cooking service that helps users discover the world’s best recipes, save and organize their cooking life, and serve as an approachable guide in the kitchen. After the paywall was introduced, this three-part email campaign allowed trial users to learn more about the benefits of the product and subscription options.

Client
The New York Times
Designer
Michelle Ng
Copywriter
Natt Whitten, Chris Skurat
Photo Editor
Miriam Hsia
Year
2017

Thank You!

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