NYT Cooking is a digital, cross-platform cooking service that helps users discover the world’s best recipes, save and organize their cooking life, and serve as an approachable guide in the kitchen. After the paywall was introduced, this three-part email campaign allowed trial users to learn more about the benefits of the product and subscription options.
Designer: Michelle Ng Copywriter: Natt Whitten, Chris Skurat Photo Editor: Miriam Hsia