NYT Cooking Emails

Graphic Design
NYT Cooking is a digital, cross-platform cooking service that helps users discover the world’s best recipes, save and organize their cooking life, and serve as an approachable guide in the kitchen. After the paywall was introduced, this three-part email campaign allowed trial users to learn more about the benefits of the product and subscription options.

Designer: Michelle Ng
Copywriter: Natt Whitten, Chris Skurat
Photo Editor: Miriam Hsia


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