AR for Creative Review
The New York Times
While working with the New York Times marketing team, I participated in quarterly department creative reviews. We would pin up all our work on black foam boards and then analyze it. One problem I encountered was the inability of this method to translate animations.
To build an integrated experience to review the boards and also include animations, I developed an AR app using Unity and Vuforia. I pre-installed the app on iPads, which were distributed to all creative review participants. To watch the animations, participants could point their iPad at a specific image, and the app overlaid the appropriate animation on top of the image.