AR Creative Review for NYT Marketing Team

UI/UX, Software Development

While working with the New York Times marketing team, I participated in quarterly department creative reviews. We would pin up all our work on black foam boards and then analyze it. One problem I encountered was the inability of this method to translate animations.

To build an integrated experience to review the boards and also include animations, I developed an AR app using Unity and Vuforia. I  pre-installed the app on iPads, which were distributed to all creative review participants. To watch the animations, participants could point their iPad at a specific image, and the app overlaid the appropriate animation on top of the image.


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